Am I Ready for a Personal Branding Photo Session?
First off, if you are a small business owner who wants to be relevant and establish themselves and their business in a strong visual way on your website and social media, the answer to this question is a definite yes! You can read my post Why should I book a branding photo session? to learn more.
CHERYL JACKSON PHOTOGRAPHY | OKLAHOMA CITY BRANDING PHOTOGRAPHER
But maybe you’re a little hesitant because you feel like your business isn’t “real” enough or that people aren’t really that interested in seeing pictures of you to influence whether they need your product or service.
I’m going to ka-bosh those two thoughts outta here right now!
The truth is you’ve worked hard to establish your business and you are legit.
Secondly, people buy from other people who they know, like and trust. Having yourself in your images is an unbelievably impactful way that people come to know you, like you and trust you. So yes, it is really important to have regular pictures of yourself in your marketing plan.
(I know, I don’t like having my face on my Instagram profile either, but it must be done!)
But are you really ready for branding photos?
Now that we’ve got that out of the way….there are some things to consider when you’re thinking about hiring a personal branding photographer. I have compiled three questions to help you.
If you find yourself struggling to clearly answer these questions, spend some time working on them before you inquire about a branding session. The more clearly you can define the answers to these questions, the better your branding photographs will be.
Who is your ideal client?
Since branding photographs are shot, not for the business, but for the business’s target client, what images do you want your ideal client to see that will move them to buy from or hire you? Be detailed when you’re thinking about your ideal client and what would appeal to them.
What problem do you solve for your clients?
Be able to clearly articulate this in a sentence or two. You can also think of this as your “elevator pitch”. Be able to directly and simply communicate what you do in the time it would take to ride the elevator with someone, so like 10-20 seconds.
Can you define your brand voice and vibe?
What is your brand vibe and aesthetic? How do you want your brand to be perceived by others and what style of brand voice do you use in your marketing?
It’s okay if you don’t have super specific answers to these questions right now.
But just know that it is really important to have them clearly in mind when you reach out to a branding photographer.
So spend some time working on these questions (which btw, are going to help you in every facet of your marketing.)
Once you have these things distinctly defined, you are ready to have a personal branding session!