Why Should I Book a Personal Branding Photo Session?

Personal branding sessions have become more and more popular in the last few years and it's no secret that they are here to stay. As a small business owner you may be wondering what are the reasons why you should book a personal branding session? 

First things first. If you’re not totally sure about what a personal branding session is, check out this post. You need to have a clear understanding of what one is before you can see the value it gives to a small business.

Once you understand what a branding session is, let’s be real. You may have some doubts if it’s really worth the investment for you. Valid question. But don’t worry! I’ve done a little homework. And I’ve gathered up five reasons why you should book a personal branding session and why the investment in one is totally worth it. 

It’s obvious that our world has become more visual than in the past. Professional photos have always played a role in business marketing, but nothing compares to the importance of them now. 

The demand for content and lifestyle imagery in a personal brand is high. Between a website and social media, relevant businesses need to have quality images to use on these platforms.

A branding session will provide you with those images you need. 

Like it or not, it's a fact that we often do judge a book by its cover. Especially when it comes to choosing if we will work with someone. Investing in professional branding photos gives you a chance to make a great first impression with potential clients.

Studies show that when you put your face in photos with your brand, you will gain people’s trust and confidence. Which means they are much more likely to choose you for your talent!

🙋‍♀️Raise your hand if you're trying to reach an audience in a very saturated market? Or trying to niche down to attract a specific audience to your product or service? This is where having pro branding photos with depth and layers can really help you. 

Imagine this scenario: Your potential client visits your website and your competition’s. Your prices and offerings are the same. Your website has professional images showing you in your element, your personality and doing what you do. Your competition has stock photos and a low quality headshot. Which one do you think your potential client will choose? 

Fact: we buy from people we like, know and trust. Branding photos give you a chance to show your potential clients you are trustworthy and to learn about you. This will make them much more likely to want to work with you.

One of the best things about branding photography, when it’s done correctly, is that it deep dives into what makes you and your brand unique. This results in photos that visually tell your story and represent all the things you want people to think of when they hear your brand name. 

Why is that so important? Because when you do this, it helps you attract your ideal client! And that is really what marketing is all about in the first place, right?

The constant demand to provide visual content to your audience through social media can be stressful and overwhelming. With a branding session you will receive a catalog of images to use that are ready to go, consistent and true to your brand. 

Here's the ROI. You invest a few hours of prep work and a couple of hours of shoot time. In return you receive a catalog of photos to use in marketing. You're going to save so much time throughout the year not having to scramble to find images to post. Or feeling less than inspired because you are using the same two or three photos over and over.

🌟Bonus benefit: Using a pro photographer will result in beautiful images and photos of you that are attractive and you feel confident sharing with your audience!

So, is it worth it to invest in a branding session? Absolutely! There is so much value to be gained. A branding session will provide you with unique, high-quality imagery that makes you stand out from the crowd and nails your first impression. It will give you images that speak to your ideal client and boost your sales. Plus you will get a catalog of cohesive images to use in your social and website marketing.